Why brands should perform tests even if they are not mandatory

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Over the past decade, we have seen the beauty and personal care industry grow at a rapid pace.

With low barriers to entry, anyone can easily create their own beauty brand. While this has given us some exciting and disruptive brands and products, there are concerns about product safety.

Cosmetic chemist Rita Sellars has seen many products on the market that have not undergone basic stability testing. She advocates that beauty brands, big or small, should take product safety more seriously in the interests of consumer health and industry reputation.

“If you want consumers to invest in your brand, you have to invest in your brand,”said Sellars, director and chief chemist at pH Factor, an Australia-based cosmetics lab.

Before any cream, lotion or cleanser hits the market, it is crucial to test its safety, quality and effectiveness to ensure that the product does not harm users and protects brands from any harm. potential legal.

However, many of these important tests that brands should perform are often not required.

“There has to be some type of testing requirement. The unfortunate thing is that we actually don’t have any mandatory testing to ensure that the product is safe for consumer use to prove that the product is safe for consumer use,” Sellars said on the Beauty show.

She pointed out that when developing a brand or product, brands need to consider three crucial criteria before bringing their product to market: safety, quality and efficacy.

“Safety refers to the prevention of contamination or unintended deterioration of your final product. Then comes quality to ensure that the cosmetic incorporates a level of quality that avoids harm to the user. Finally, efficiency, the ability to produce a desired product for its intended use.Just what are you claiming?

“In Australia, and it would be the same in Asia Pacific and New Zealand, it’s the responsibility of the manufacturer, or if the brands make it themselves, it’s their responsibility to meet those criteria. They must ensure that their product is safe and demonstrate that all of these criteria are met.

She stressed that it was neither difficult nor costly for brands to perform the minimum tests required to mitigate the risk of harm to the user.

“Although preservation testing is not mandatory in Australia or APAC, it is a must test that every beauty brand must do. But a lot of people don’t understand that preservation testing is really important.

“You can get preservative efficacy testing for less than $1,000 per product. Investing in these types of tests for your product’s safety, quality, and efficacy isn’t a big deal if you’re really serious about launching your product properly.

On the other hand, she noted that small manufacturers do not necessarily need a Good Manufacturing Practices (GMP) certificate. She suggested that they simply create their own by following a general GMP system easily found online.

“If you’re making the product yourself, just make sure you’re in a clean and hygienic facility. Make sure you have a quality management system, a dedicated space to make your products, make sure there are no pets, make sure you sanitize everything, and make sure you to record everything.

For more on Rita’s perspective and advice on product testing, watch the video above.

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