SHENZHEN – Today, global tech brand OPPO announced its official sponsorship of the 125th Boston Marathon, kicking off a second year as the official smartphone of the world’s oldest annual marathon. OPPO and the Boston Athletic Association (BAA), organizers of the Boston Marathon, will live and virtually celebrate the sportsmanship and perseverance of nearly 50,000 athletes participating in the 125th Boston Marathon.
Based on its relevant brand mission, OPPO has signed a multi-year partnership with the BAA to support and enhance the importance of a healthy lifestyle. OPPO created a pre-event “athlete training session campaign” to encourage registered participants to share their training experiences while preparing for the Monday marathon. OPPO will also present athletes with the latest information on OPPO products while sharing tips for healthy living through digital communication.
“We are delighted to continue our partnership with BAA As the world’s most renowned marathon event, the Boston Marathon sets the bar high for its participants. Committing to a healthy lifestyle has become more important than ever, ”said William Liu, vice president and president of global marketing at OPPO. “We believe in ‘Technology for humanity, kindness for the world.’ The goal of business innovation should be to help everyone get the most out of life. OPPO wants to educate people to stay in good mental and physical health. And to advance health-related features on smart devices, allowing users to take a more active role in maintaining their own well-being. “
“As an event celebrated around the world, we at the BAA are pleased to continue our relationship with a strong global brand like OPPO,” said Tom Grilk, President and CEO of the Boston Athletic Association. “OPPO’s focus on using human-centered technology to encourage healthy lifestyles aligns perfectly with BAA’s vision of making running and healthy living accessible to all. “
As a human-centric technology brand, OPPO has put a lot of effort into developing personal health-related features on its devices, to provide professional digital health services to consumers. By exposing users to various scenes recorded in the field and natural sound powered by Dolby Atmos, the OPPO Relax app introduced in ColorOS makes users’ body and mind easier with their OPPO devices. OPPO’s exclusive color vision enhancement on the flagship smartphone, Find X3 Pro, helps people with color vision impairment (CVD) differentiate between colors using color correction and contrast levels deeper. Designed to help everyone get the most out of life, OPPO has set up a professional health lab to enhance its digital health ecosystem. Using health data, sensors and AI algorithms, the lab supports the development of health-related products, software and hardware. Provide users with better experience with professional personal health features.
With its 125-year history, the Boston Marathon is one of the most recognized races in the world, one of six Abbott World Marathon Majors. OPPO will debut at the 125th Boston Marathon to strengthen its global presence and brand awareness. Going forward, OPPO’s focus on research and development of digital health-related technologies will bring services that promote healthier lifestyles to Boston Marathon participants and fans around the world.
OPPO is one of the world’s leading brands of smart devices. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has relentlessly pursued the perfect synergy between aesthetic satisfaction and innovative technology. Today, OPPO offers a wide range of smart devices led by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO +. OPPO is present in more than 50 countries and regions, with 6 research institutes and 5 R&D centers around the world, as well as an International Design Center in London. Over 40,000 OPPO employees are dedicated to creating a better life for customers all over the world.