Huda Kattan on NFT investing: “Passion is key”


As the founder and CEO of Huda Beauty – with over 50 million Instagram followers and a net worth of $500 million – Huda Kattan is one of the most influential people on the planet. Kattan is now shifting gears and bringing his success to the NFT realm.

Kattan already owns hundreds of NFTs, including the World of Women projects, most of which were purchased on the OpenSea marketplace.

“As much money as I made, I lost a lot of money,” Kattan said in an interview with Yahoo Live (video above). “And it’s very easy to be like, ‘Oh my god, buy that lipstick.'” If you invest in an NFT project, you are part of the community, you invest so much time. And if it’s not going well, it’s your wealth, it’s your livelihood.

Kattan, who started with nothing but a dream and a $6,000 loan from her sister, has based her success on creating a world of acceptance through social media, highlighting transparency and the empowerment of women.

Like her love for makeup, digital art is something Kattan really enjoys, so investing in NFTs isn’t entirely a financial game for her. Like most VeeCons, there is an emotional attachment that can be dangerous for those who can’t afford to lose.

“Passion is key,” Kattan said. “I know not everyone feels that way, but I believe that when you have passion you bring so much more to this community, more than just the value of buying NFT, the community part is so important. “

MINNEAPOLIS, MINNESOTA – MAY 21: Huda Kattan speaks onstage about Empowering Women in Web 3 on day two of Veecon 2022 on May 21, 2022 in Minneapolis, Minnesota. (Photo by Daniel Zuchnik/Getty Images for Huda Kattan)

Being an Iraqi-American woman, Kattan is a rarity in the Web 3 community. Anecdotally, men outnumbered women at VeeCon at least 50 to 1 and women made up less than 15% of the crypto space. according to recent studies.

Like fellow celebs Mila Kunis and Eva Longoria, Kattan hopes to change that.

“I’m a strong woman, I’m a very confident woman, I have a lot of personality and I’m rarely uncomfortable in any situation and I’m intimidated by this space so I can’t imagine what other women have to feel,” she said. . “Having more women here has to be a very conscious effort.”

Defying the odds has always come naturally to Kattan. After all, she decided to go out on her own in 2008 after being fired as a recruiter. She then started a blog in 2010 and officially launched the company in 2013,

“I had spent my whole life investing in my CV, working to get it polished, which would be perfect, I don’t think everyone has to fit into a box and I certainly didn’t fit into any box,” a- she declared.

Kattan now fits into a wide variety of packaging with more than 150 Huda Beauty products in 1,500 stores worldwide.

The early lessons she learned as an entrepreneur still guide Kattan today and set the stage for the explicitly honest motto she developed a decade later.

“It was all really messy and I think the element of just being able to get things done, not expecting it to be perfect,” Kattan said. “We have this fear, this image of how things are supposed to be perfect and we’re never that version of ourselves.


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