Crumbl Cookies opens in Waterloo


WATERLOO – The cookie collapsed in the Valley of the Cedars.

Jennifer and Justin Roberts opened a Crumbl Cookies store in Waterloo earlier this month. The store is located at 1503 Flammang Drive in the mall next to Starbucks and Sally Beauty Supply.

The Utah-based cookie franchise offers a handful of flavors that rotate weekly. The chocolate chip cookie and the sugar cookie remain constant. The company’s website lists “Internet favorites” such as Cookies and Cream, Peppermint Bark, Caramel Popcorn, Buttermilk Pancakes, and Galaxy Brownie. The weekly flavor drops take place on Sundays at 7 p.m. on Crumbl’s social media accounts.

Jennifer said she’s heard a lot of people say they’ve been waiting for Crumbl to arrive.

Hudson Lourenço plays the pipe organ at Bethelehem Lutheran Church. The organ was built on site and dedicated in 2000. It is the centerpiece of the church’s 125th anniversary celebration.

“It’s very overwhelming and busy at first, you know, but that’s fine,” Roberts said. “I have very good employees and we are just getting used to it. I hope people take this into account when we run slowly.

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She said she had hired about 58 employees in total and there were about a dozen on each shift. The store is open 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to 12 p.m. Friday and Saturday. The store is closed on Sundays.

Her son opened a Crumbl franchise in Davenport in May and said he would open a location in Cedar Falls in early 2023. She said the location would be near Target.

The Waterloo store offers delivery, curbside pickup, catering and nationwide shipping through the Crumbl app or on


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