Beauty Brands to Buy for AAPI Month 2022 – Billboard


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May is Asian American and Pacific Islander Heritage Month! As the month of celebrations draws to a close, we’ve rounded up a list of beauty brands to buy for AAPI month and beyond. From skincare to nail polish, see below for a roundup of six AAPI-owned companies that should be on your radar.


Rovectin Clean Lotus Water Cream – Mild Vegan Moisturizer



9% off

Rovecetin is a Korean beauty brand rooted in “love and resilience”. The brand was developed to help cancer patients restore skin badly damaged by chemotherapy and has become one of Korea’s most trusted skincare brands among patients, dermatologists and hospitals. Some of Rovectin’s products include Conditioning Cleanser ($10.20), Aqua Activating Serum ($36), Barrier Repair Oil for Face & Body ($27), and Barrier Repair Face Oil ($30).

Beauty brands to buy for AAPI

three ships

Three Ships Purify Aloe + Amino Acid Cleanser



Need a gentle cleanser? Three Ships Purify Aloe Amino Acid Cleanser is highly recommended by hundreds of customers. The organic, alcohol-free, and vegan cleanser is made with ingredients like aloe vera barbadensis leaf juice and critical acid.

Three Ships is a skincare company founded by Connie Lo and Laura Burget. Proceeds from the brand from May will go to support Gold House, the leading community of changemakers in Asia and the Pacific Islands, fighting together for socio-economic equity.

Beauty brands to buy for AAPI

JINSoon nails

JINSoon Muse + Piedra + Palma Color Trio



Fashion manicurist, editorial and celebrity, Jin Soon Choi, founded her nail polish line in 2012. Choi, who was born in South Korea and has worked with major fashion publications like Harper’s Bazaar and vogue magazine and opened several nail salons in New York, created JINSoon nail polish for the “discerning clientele who knows that nail polish can be both non-toxic and long-lasting.” The line includes more than 60 shades that “complement all skin tones and moods.”

Beauty brands to buy for AAPI


Tatcha Water Cream (Travel Size)


Tatcha Skincare was founded by Taiwanese-American entrepreneur Vicky Tsai, who after a decade working in corporate America quit her job and found herself in Koyoto, Japan. There she encountered a sort of cultural alignment that healed her skin and her soul and inspired her to start Tatcha. Some of the brand’s bestsellers include The Water Cream pictured above, The Dewey Skin Cream ($69) and Rice Polish Classic Foaming Enzyme Powder ($65) and Aburatorigami Japanese Blotting Papers ($40).

Beauty brands to buy for AAPI

hero cosmetics

Hero Cosmetics Power Face Patch



Hero Cosmetics started in 2017 after founder Ju Rhyu had a pimple emergency. Due to her sensitive skin, Rhyu created the Mighty Patch, a gentle hydrocolloid patch she first found in South Korea. The XL face patches pictured above are designed to fight breakouts in the T-zone, cheeks, chin, etc., and are recommended for oily/combo skin types. Hero offers over 30 different products, including Rescue Balm ($12.99), Sensitive Skin Trio ($36), and AAPI Bestseller Beauty Collection ($100).

Beauty brands to buy for AAPI

Where are you now

Tula Take Care + Polish Revitalize & Cleanse Body Scrub



Founded by gastroenterologist Dr Roshini Raj, Tula Skincare is based on “the power of probiotic extracts and superfoods”. One of the hottest products in the Tula family is the 2-in-1 Cleanser and Exfoliator pictured above. It deep cleans and clears dull skin, improves the appearance of skin texture and tone, and provides an invigorating scent with natural ingredients like lemon peel and hibiscus flower acid. Other Tula Skincare products include Day & Night Treatment Hydrating Eye Balm ($38) and Brightening Treatment Drops Triple Vitamin C Serum ($48).


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