Amorepacific, The Face Shop and More Product Innovations in the APAC Beauty Space

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1 – Amorepacific launches a new personalized care brand for sensitive skin

South Korean beauty conglomerate Amorepacific has announced the launch of a new personalized skincare brand for sensitive skin that offers consumers private after-sales consultation services.

In addition to receiving products tailored to their skin and lifestyle, customers also receive one-on-one dedicated on-demand consolations with a Beauty Advisor through the Custom.Me+ app.

In addition to providing answers and tips, consumers can also receive various skin care and beauty content from their beauty advisor.

2 – Brillare aims to become a waterless brand in one year

Indian skincare brand Brillare is launching its zero dilution initiative which will see the brand phase out the use of water as well as synthetic ingredients in its formulations to meet the demand for clean and natural beauty products.

The company launched its zero-dilution initiative, which promises its consumers products that contain no water or synthetic ingredients.

Currently, around half of the brand’s product line is water-free and the company aims to be a 100% water-free brand next year.

3 – The Face Shop introduces the first vegan skincare line with eco-responsible packaging

K-beauty brand The Face Shop has launched its first vegan-certified skincare line, which features eco-friendly refillable packaging to reduce the use of single-use plastic.

The Therapy is a skincare range under The Face Shop. The products contain ingredients such as edelweiss grown in the Swiss Alps and contain no ingredients of animal origin and are not tested on animals.

The range is certified by the Korea Vegan Certification and Services Agency, which is accredited by the Ministry of Food and Drug Safety (MFDS).

4 – LG H&H gets into beauty tech with a mini tattoo printer for the North American market

South Korean company LG Household & Health Care is poised to enter the beauty tech space with a mini tattoo printer it plans to launch in North America in the fourth quarter of this year.

Printly is set to debut in the North American market through Arctic Fox, an American vegan hair care brand acquired in 2021.

The brand has been popular among Millennials and Gen Z consumers with over two million followers collectively on Tiktok, Instagram and Facebook. The company said it will use Arctic Fox’s existing channels, which it plans to expand this year.

5 – WOW Skin Science sets a goal to use less than 50% virgin plastic by 2023

Indian personal care brand WOW Skin Science has set a goal to reduce its dependence on virgin plastic to less than 50% by 2023.

The company recently relaunched its best-selling Vitamin C facial cleanser in a paper tube that uses 45% less plastic.

Currently, around 20% of the plastic the company uses is post-consumer resin (PCR) and hopes to use less than 50% virgin plastic by next year.

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