Asian skincare has officially taken the world by storm. Just consider the fact that the #Kbeauty hashtag has over 2 billion views on TikTok. Many of the hot skincare trends gaining traction on the internet have their origins in rich Asian medicinal traditions (think: soaking your face in ice water). While beauty retailers like Sephora, Ulta, and specifically Soko Glam offer an introduction to online and IRL shopping for Asian beauty brands, there’s so much more to discover.
Across the United States are brick-and-mortar hidden gem stores stocking some of the best Asian brands from trendy names like Laneige, Beauty of Joseon, Sulwhasoo, to more low-key finds like Banila Co. and IOPE. These brands have cultural ties that focus on ancient traditions and incorporate holistic beauty practices, including the use of plant-based ingredients in their products. Beauty of Joseon, for example, uses ingredients (like mung beans, plums, and ginseng) that date back to the Joseon Dynasty, hence its name.
The world of Asian skincare is vast and interesting, to say the least, so it may be difficult to find some of these brands without resorting to online shopping, but TZR has researched local stores in some of the biggest cities that have all the brands you should know if you’re looking to get into Asian skincare.
Ahead, seven brick-and-mortar stores from New York to San Francisco to get your Asian skincare fix.
Where is he : Various locations across the United States
Aritaum is perhaps the most popular brick-and-mortar store in the United States that is entirely dedicated to Korean beauty and skincare. With over 50 locations from Honolulu and Los Angeles to Houston and New York, Aritaum aims to serve the finest K Beauty products. They carry more than a dozen brands ranging from cult-favorite Laneige to bioscience-focused IOPE.
Where is he : Locations in New York, Flushing, NY and Falls Church, VA
Founded in 2016, the name Besfren Beauty comes from the Korean fairy tale Moon Rabbit, hence their logo with two rabbits. With two locations in Queens, NY, one in Manhattan, and one in Virginia, the beauty store has certainly made its mark in the industry. Besfren aims to be a “best friend” and provide the best service with over 60 Korean beauty brands like Dr. Jart+ and Hera.
Where it is:81 Mott Street Front 2 New York, NY 10013
Translating to “oh oh thirty-five millimeters”, oo35mm’s goal in 2009 was to offer its customers a new experience. The store strives to provide a platform for hard-to-find brands while introducing customers to independent brands. Some of the best sellers are COSRX’s Calming Pads and Pimple Patches, and Beauty of Joseon’s Dynasty Cleansing Cream and Balm.
The face shop
Where is he : New York locations in New York, Queens and Brooklyn as well as New Jersey locations in Ridgefield, Palisades Park and Edison.
The Face Shop has been around the world since 2003, but came to New York in 2005 and now has five locations in the New York and New Jersey areas. The store prides itself on cultivating industry-leading natural products and holds a number of under-the-radar products that are sure to enhance your skincare regimen, such as Yehwadam’s various toners and a collection of fun yet effective foils. masks.
Where is he : 1872 N Damen Ave Chicago, Illinois 60647
Dear72 was founded by Johnny Shin in 2014 as he sought to make Korean skincare more accessible in the United States. Offering hair care as well as beauty and skincare, Dear72 aims to cultivate community while educating about Korean culture. The store carries famous K Beauty brands like Laneige and lesser known (in the US) brands like TONYMOLY.
Choc Choc Cosmetic
Where is he : 3127 N Broadway St. Chicago, IL 60657
Leah Kim founded Choc Choc to provide an in-person shopping experience for Korean cosmetics. In addition to offering popular brands from Korea, Choc Choc offers its own brand of skin care products, including Rice Power Essence which contains rice bran water, which is great for brightening skin tone and improving texture.
Candy Doll Beauty
Where is he : 3251 20th Ave. Suite 239, San Francisco, CA 94132; 1737 Post St. Suite 385, San Francisco, CA 94115
Candy Doll Boutique started out as a fashion boutique but branched out into skincare after seeing its market grow. The store originated in Korea and Japan and has become one of the most popular Asian beauty stores in the California Bay Area. Here you can find the Kose brand (a Japanese multinational personal care company) with products like Sekkisei Treatment BB cream.