20 must-have beauty products from female founders for International Women’s Day 2022


As International Women’s Day approaches, it’s the perfect time to champion the voices and creations of women around the world. With that in mind, we asked ten discerning beauty founders to share their favorites from their own collections and reveal which products designed by innovative industry peers they cherish the most.

“Supporting the founders you want to see in the world is how you help build an ecosystem that is truly nurturing and self-sustaining,” notes Trinity Mouzon Wofford, the 29-year-old co-founder and CEO of wellness brand Golde. As one of the youngest black women to ever see her products — ingestible superfoods and exfoliating face masks — lined up on Sephora’s virtual shelves, she understands the power of representation and community. “There is enough room for us all to win.”

With beauty essentials ranging from subtle powder pigments to show-worthy body oils, it’s easy to say: women supporting women have never looked better.

Amanda Chantal Bacon, founder of Moon Juice

The California-based wellness guru Amanda Chantal Bacon is known for her inside-out approach to a glowing complexion. “SuperYou is my daily, non-negotiable anti-stress treatment,” she says of her adaptogen-rich supplement. “I like to think of it as SPF (stress protective factor): you use it daily to protect yourself from the environment that will burn you.” Still, she’s not immune to carefully chosen makeup. Enter the 95% natural mascara created by Westman Atelier’s Gucci Westman, with whom Chantal Bacon first bonded over a smoothie recipe and the makeup artist’s ashram education. At the time, “Gucci was in the final stages of formulating its own mascara and had promised to send one when it was done,” recalls Chantal Bacon, whose sensitive eyes had previously forced her to avoid any formula. of eyelashes. Now, with new, flowing bangs, she happily notes, “I haven’t stopped using it since.”

Moon Juice SuperYou Supplement

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Westman Atelier Eye Love You Mascara

Neada Deters, Lesse Founder and CEO

“I think it’s crucial to support other brands founded and led by women,” says the Los Angeles-based Australian. Neada Deters, whose beauty brand, Lesse, has become a favorite of minimalist aesthetes around the world. In addition to her own ritual serum – an oil rich in turmeric and sea minerals, which she notes “continues to be my number one skincare essential” – Deters loves nail polish less -is-more by J.Hannah, created by the jeweler Jess Hannah Revesz. “The colors are so restrained; [they’re] shades that no one else really creates,” adds Deters, calling Eames, an earthy chartreuse, and Miso, an anything but boring beige. “I think I could own six or seven different shades.”

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J.Hannah nail polish in Eames

Kerrilynn Pamer, co-founder and CEO of CAP Beauty

It’s no small feat for Kerrilynn Pamer to pick just one highlight from CAP Beauty’s collection of pantry essentials, but when pressed, she admits she loves organic, ceremonial-grade matcha, thanks to its multifunctionality. “I drink it during the day to focus and support my body, and I also use it as a face mask mixed with Manuka honey for its anti-inflammatory and nourishing properties,” says Pamer. She also swears by Alexis SmartIngestible flower remedies. “I rely on his blends for anything that hurts me. She even helped with my rescue dog’s deep anxiety, and he’s a different and better animal now. She really is a healer.

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Alexis Smart First Aid Kit Flower Remedy

Susanne Manasi, founder of Manasi 7

“Women tend to have a more holistic mindset, and usually when we do something we believe in, we do it all the way,” muses the Stockholm-based company. Susanne Manasi, whose creamy, colorful pigments are adored by runway makeup artists Fara Homidi. Manasi regularly takes her Bronzelighter Roseate – an illuminating bronzer that gives the complexion and limbs a subtle sun-kissed glow – as well as a spritz from Nurture, one of the former winemakers Frances Shoemack‘s natural fragrances. Intertwined with rose, orange blossom, and ginger, the scent isn’t “too overwhelming, but it gives you an extra dose of confidence,” Manasi says.

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Manasi 7 Bronzelighter Roseate

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Abel Odor Nurture Eau de Parfum

Gloria Noto, Founder and CEO of Noto Botanics

By his own admission, Gloria Noto Can’t go a day or night without Noto Botanics Deep Serum, an ultra-hydrating formula made with anti-inflammatory rosehip seed oils and vitamin C-rich grapefruit oils. “There are six years ago you couldn’t catch me on the outside without a bit of foundation at the bare minimum, but now I feel totally confident with just the Deep Serum on my skin,” she says. The light-catching formula even healed her previously acne-prone complexion, not to mention it also works wonders on her lips, décolleté, and hands. As for another breakthrough product in Noto’s arsenal? False eyelashes sustainably made from Jenna Lyonsof the brand, LoveSeen. “As a makeup artist on set, I rarely used lashes, or I had to totally customize them by cutting them,” she recalls. “I don’t even have to touch those lashes because they look so natural and beautiful.”

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LoveSeen Cate false eyelashes

Babba Rivera, CEO and Founder of Ceremonia

“Not only is it good to support businesses founded by women because I know firsthand how difficult it can be to build a growing business as a woman, but I also find it a lot more reliable to buy beauty products from a founder who is also the customer”, Babba Rivera said. For example, her own shine-boosting Scalp Remedy Oil, which she applies before bed and rinses off in the morning for extra luscious lengths. She also loves Saie’s Glowy Super Gel, founded by Laney Crowell. “It gives my face such a glow and shine without needing any extra coverage,” Rivera explains. “I love how it lives between skincare and makeup, with clean ingredients that are good for my skin while giving me instant makeup results.”

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Moska Ceremonia Aceite Scalp Oil

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Saie Glowy Super Brightening Gel

Trinity Mouzon Wofford, Golde Co-founder and CEO

On a mission to make wellness easy and accessible, Trinity Mouzon Wofford start almost every day with Golde’s Coconut Collagen Boost, a 100% vegan collagen cream, which can be added to tea, coffee and even smoothies. “It’s a great place for anyone who can get into superfoods,” notes the New Yorker. She makes it a point to seek out products from brands that have the same well-meaning intentions, like Skin Repair Oil. Shannon Davenportfrom Esker Beauty. “It’s formulated with a special carrot seed oil extract that gives it that warm, earthy scent,” Wofford says of the all-natural skincare savior, which she’s had in heavy rotation for the past few years. . “It stays in my routine thanks to the non-greasy formula and the 100% clean ingredient list.”

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Golde Coconut Collagen Boost

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Esker Beauty Repairing Body Oil

Emily L’Ami, founder of Bodha

As the nose behind smokeless incense, aromatherapy eye pillows and therapeutic Bodha scents, Emily L’Ami knows well the intoxicating world of scents. Right now, she anoints her mask with her Refresh Ritual Oil, a blend of crushed basil, mint leaves and clary sage flowers, for an uplifting scent experience. She also takes a look at Wild Roses by Aftelier Perfumes, a collection of small-batch fragrances hand-blended and bottled in Mandy Aftel‘s Berkeley, Calif., studio. “You can smell the earth, the leaves and the rose petals,” says L’Ami. “It’s like walking through a rose garden.”

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Amazon Perfumes Wild Roses Eau de Parfum

Ozohu Adoh, Founder and CEO of Epara

“It’s very important that beauty brands founded by women receive as much support as possible,” says Ozohu Adoh, who notes that, in the face of challenge, it was exactly this support that motivated her to continue with Epara, her skincare brand powered by African plants. Moreover, she continues, “women know their needs firsthand and are therefore well placed to provide authentic solutions.” This is the case of her balancing face oil, which she likes to “keep [her] hydrated skin without leaving it greasy”, as well as Charlotte TilburyPillow Talk push-up lashes. “I really appreciate how dramatically the mascara improves my eyes when I use it.”

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Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara

Lauren Jin, founder of Clé Cosmetics

In the age of Zoom, Lauren Jin from Clé Cosmetics — a collection of innovative K-Beauty makeup must-haves — is never without her own lightly-pigmented pink powder, which she applies to her cheeks and lips for a natural, flushed look. Another must-have is the vegan and paraben-free Liquid Concealer created by Kelly Zhang, a fellow Californian. “I met Kelly when I went microblading, and we ended up talking about our brands,” Jin notes. “Later, we treated each other to products, and I’ve been in love with her concealer ever since!”

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Clé Cosmetics Melting Lip Powder in Lady Guava

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Kelly Zhang Makeup Liquid Concealer

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