In the spirit of celebrating Latinx beauty and the changing power of the industry, here are 13 Latinx founded brands you can support now and always.
Ceremonia, which translates to ceremony in Spanish, draws inspiration from the Latinx traditions and rituals with which Babba Rivera grew up. The first product in the line was Moska’s Aceite, a scalp oil inspired by a proven treatment from the Dominican Republic that restores and conditions the scalp for softer, stronger and thicker hair.
Mexican-American pop superstar Becky G launched her TreslÃºce Beauty makeup line over the summer. Since then, the brand, which is an ode to its Latinx heritage, has been widely adopted for its neon glow pigments, floaties fakes, and beautifully illustrated packaging in collaboration with Mexico City artist Monica Loya. âTreslÃºce celebrates not only my Mexican-American roots, but also Latinx heritage and beauty needs in general,â says Becky. “We come from various nationalities, cultures and ethnicities, and I kept that in mind when developing the line.”
Founded by former Sephora Chief Merchant Margarita Arriagada, own lipstick brand ValdÃ© Beauty is her ode to her late Peruvian mother and her penchant for a bold splash of purple on the lips. âIt was like glamorous armor,â says Arriagada. Designed to last a lifetime, the ValdÃ© Rechargeable Lip Set features an art-like metal case with intricate feathered wing detail and a built-in magnifying mirror for touch-ups.
Better not younger
After 25 years working on hair care brands for Procter & Gamble and L’OrÃ©al, Venezuelan entrepreneur Sonsoles Gonzalez has decided to go it alone and launch Better Not Younger, a hair care line aimed at women. over 40 years old. Always looking for ways to support the Latinx community, over 50% of Gonzalez’s team are Hispanic.
For Tata Harper, it was her days spent with her grandmother performing beauty rituals in her hometown of Barranquilla, Colombia that sparked her passion for personal care and, therefore, skin care. Since launching her eponymous natural brand in 2010, Harper’s luxurious and consciously designed products, from regenerating cleanser to resurfacing face mask, have become instant cult classics.
Inspired by her own journey of curls, Julissa Prado, an American of Mexican descent raised in Los Angeles, founder and CEO of Rizos Curls, decided to formulate a range of clean hair products that meet all textures of the curl spectrum, with a plethora of ultra-nourishing, nutrient-dense ingredients like restorative aloe vera and fortifying moringa oil.
Going back to the days of old Hollywood but with more innovative formulas, BÃ©same Cosmetics was founded in 2004 by cosmetics historian Gabriela Hernandez, who immigrated to the United States from Argentina at the age of 12. years, in homage to his glamorous grandmother. He’s become a mainstay of modern vintage with his highly pigmented lipsticks, reds, and gorgeous old-fashioned packaging.
Created by Afro-Dominican beauty advocate Lulu Cordero, Bomba Curls is a hair care line that caters to all curls in her community, keeping the spirals healthy, bouncy and growing. The dynamic range includes the Forbidden Cult Oil, made from pure coffee and castor oil, and a deep conditioning hair mask, packed with raw cinnamon, pistachios and cupuaÃ§u butter.
While Ere Perez’s eponymous natural makeup and skincare brand was born at Bondi Beach in Sydney, she was very inspired by her childhood in her native Mexico, where her grandfather was a male- medicine and his mother always cooked naturally, at home remedies. From the beetroot shade for Perez’s cheeks and lips to the soothing multipurpose papaya marmalade balm, his offerings provide the ultimate glow.
Mexican founder Regina Merson’s fervor for all things makeup began as a young girl devoured the telenovela Rosa Salvaje and watch her mom get ready for girls’ nights. Born out of this passion and pride in her cultural identity as a Latina, her Reina Rebelde makeup line quickly became a proven favorite for its vibrant color offerings and packaging, which reinvent traditional tattoo pinup illustrations. American through its Latinx roots.
In partnership with her son, artist David Foote, Marianella Febres-Cordero launched the beauty brand Marianella, known for its magnificent facials and body treatments and Venezuelan-inspired roll-on fragrances, and inspired by her experience of manufacture of soaps and cosmetics in it. grandmother’s kitchen.
The secrets behind the glow and lush lengths of influencer Camila Coelho have been bottled in her line, Elaluz. Entrepreneur’s offerings, like his Amber Cacay Oil-laden beauty oil and omega-3-rich, omega-3-rich dry-textured finishing spray, leverage clean, high-performing ingredients from his native Brazil. .
As a Mexican-American, Selena Gomez has woven her Latin roots into much of her creative expression, from her music to her beauty line, Rare Beauty, which champions inclusiveness and encourages self-esteem with her messages. inspirations and her skin, her cheeks and her eye offerings.