13 Latinx-Owned Beauty Brands To Support Now, And Always


In the spirit of celebrating Latinx beauty and the changing power of the industry, here are 13 Latinx founded brands you can support now and always.


Ceremonia, which translates to ceremony in Spanish, draws inspiration from the Latinx traditions and rituals with which Babba Rivera grew up. The first product in the line was Moska’s Aceite, a scalp oil inspired by a proven treatment from the Dominican Republic that restores and conditions the scalp for softer, stronger and thicker hair.

Aceite de Moska ceremony

Beauty Treslucé

Mexican-American pop superstar Becky G launched her Treslúce Beauty makeup line over the summer. Since then, the brand, which is an ode to its Latinx heritage, has been widely adopted for its neon glow pigments, floaties fakes, and beautifully illustrated packaging in collaboration with Mexico City artist Monica Loya. “Treslúce celebrates not only my Mexican-American roots, but also Latinx heritage and beauty needs in general,” says Becky. “We come from various nationalities, cultures and ethnicities, and I kept that in mind when developing the line.”

Treslúce Beauty I Am Alma Palette and 5D Lash Set

Treslúce Beauty Like An Artista Brush Set

Valdé Beauty

Founded by former Sephora Chief Merchant Margarita Arriagada, own lipstick brand Valdé Beauty is her ode to her late Peruvian mother and her penchant for a bold splash of purple on the lips. “It was like glamorous armor,” says Arriagada. Designed to last a lifetime, the Valdé Rechargeable Lip Set features an art-like metal case with intricate feathered wing detail and a built-in magnifying mirror for touch-ups.

Valdé Armor + Rechargeable Lip Set

Ritual Valdé Creamy Satin Lipstick

Better not younger

After 25 years working on hair care brands for Procter & Gamble and L’Oréal, Venezuelan entrepreneur Sonsoles Gonzalez has decided to go it alone and launch Better Not Younger, a hair care line aimed at women. over 40 years old. Always looking for ways to support the Latinx community, over 50% of Gonzalez’s team are Hispanic.

Better Not Younger Superpower Fortifying Hair & Scalp Serum

Lift Me Up Better Not Younger Hair Thickener

Aunt harper

For Tata Harper, it was her days spent with her grandmother performing beauty rituals in her hometown of Barranquilla, Colombia that sparked her passion for personal care and, therefore, skin care. Since launching her eponymous natural brand in 2010, Harper’s luxurious and consciously designed products, from regenerating cleanser to resurfacing face mask, have become instant cult classics.

Tata Harper Regenerating Cleanser

Tata Harper Resurfacing Mask

Rizos earrings

Inspired by her own journey of curls, Julissa Prado, an American of Mexican descent raised in Los Angeles, founder and CEO of Rizos Curls, decided to formulate a range of clean hair products that meet all textures of the curl spectrum, with a plethora of ultra-nourishing, nutrient-dense ingredients like restorative aloe vera and fortifying moringa oil.

Rizos Curls Defining Cream

Rizos Curls Refreshing and Detangling Spray

Bésame cosmetics

Going back to the days of old Hollywood but with more innovative formulas, Bésame Cosmetics was founded in 2004 by cosmetics historian Gabriela Hernandez, who immigrated to the United States from Argentina at the age of 12. years, in homage to his glamorous grandmother. He’s become a mainstay of modern vintage with his highly pigmented lipsticks, reds, and gorgeous old-fashioned packaging.

Bésame Cosmetics American Beauty Lipstick

Bésame Cosmetics Apricot Red Cream

Bomba earrings

Created by Afro-Dominican beauty advocate Lulu Cordero, Bomba Curls is a hair care line that caters to all curls in her community, keeping the spirals healthy, bouncy and growing. The dynamic range includes the Forbidden Cult Oil, made from pure coffee and castor oil, and a deep conditioning hair mask, packed with raw cinnamon, pistachios and cupuaçu butter.

Bomba Curls Dominican Forbidden Oil

Bomba Curls Dominican Forbidden Hair Mask

Ere Perez

While Ere Perez’s eponymous natural makeup and skincare brand was born at Bondi Beach in Sydney, she was very inspired by her childhood in her native Mexico, where her grandfather was a male- medicine and his mother always cooked naturally, at home remedies. From the beetroot shade for Perez’s cheeks and lips to the soothing multipurpose papaya marmalade balm, his offerings provide the ultimate glow.

Ere Perez Red Beet Cheek & Lip Tint

Ere Perez Papaya SOS Marmalade

Reina rebelde

Mexican founder Regina Merson’s fervor for all things makeup began as a young girl devoured the telenovela Rosa Salvaje and watch her mom get ready for girls’ nights. Born out of this passion and pride in her cultural identity as a Latina, her Reina Rebelde makeup line quickly became a proven favorite for its vibrant color offerings and packaging, which reinvent traditional tattoo pinup illustrations. American through its Latinx roots.

Lip shine Reina Rebelde Bomba

Eyebrow paint Reina Rebelde Frida


In partnership with her son, artist David Foote, Marianella Febres-Cordero launched the beauty brand Marianella, known for its magnificent facials and body treatments and Venezuelan-inspired roll-on fragrances, and inspired by her experience of manufacture of soaps and cosmetics in it. grandmother’s kitchen.

Marianella Rose Facial Cleansing Cream

Roller oil Marianella Rosewood and Litsea Cubeba


The secrets behind the glow and lush lengths of influencer Camila Coelho have been bottled in her line, Elaluz. Entrepreneur’s offerings, like his Amber Cacay Oil-laden beauty oil and omega-3-rich, omega-3-rich dry-textured finishing spray, leverage clean, high-performing ingredients from his native Brazil. .

Elaluz Dry Texture Finishing Spray

Rare beauty

As a Mexican-American, Selena Gomez has woven her Latin roots into much of her creative expression, from her music to her beauty line, Rare Beauty, which champions inclusiveness and encourages self-esteem with her messages. inspirations and her skin, her cheeks and her eye offerings.

Rare Beauty Liquid Touch Lightening Concealer

Image may contain: Cosmetics and Lipstick

Rare Beauty Soft Pinch Liquid Blush


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